Why did you build your website?
All organisations need a website, whether it's for
- Contact information and brochures, or
- Awareness, lead generation and sales
The web is often the number one point of reference, so your website is critical to how others see you. Web marketing is now one of the most effective forms of lead generation.
The need for search engine optimisation
More than 80% of web users rely on search engines and directories to locate information, products and services. However, with so many other websites available, there is little chance that yours will be found without working to make sure it appears within the first few pages of a relevant search. Even a beautifully designed site will not attract visitors without promotion.
If you're not in the top 30-40 search results, you're nowhere!
How people search
With more than 300,000 search engines and directories, your potential customers have a bewildering set of tools that could help them solve their problems. The good news is that only a handful of search engines represent the vast majority of internet searches performed.
Having your site submitted to 350 search engines world-wide is a waste of money!
What is search engine optimisation?
Search engine optimisation, placement, marketing and positioning are just some of the terms to describe the same objective:
To optimise the perceived relevance by a search engine of a web page to a specific search
Search engine optimisation involves ensuring relevant information is placed correctly in the web page so that search engines & directories can find and rank it - while maintaining a useful, compelling and easily-read site.
Methods of search engine optimisation
Active OptimisationSearch engine advertising |
Website OptimisationKeyword research |
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Short term results |
Longer term results |
In addition to these types of activity, a link building programme should be put in place to increase the importance of your site in the eyes of search engines. Regular monitoring of search terms used to find your site, together with search rankings in your market sector feed into site tuning to maintain search rankings.
HowsMySite uses a variety of SEO techniques to suit your requirements. We operate in a manner that ensures good results without risking penalisation by search engines. Our staff can optimise an existing site or develop a new site, delivering web pages that are search engine friendly, clear and engaging, while not being "brochureware". We also ensure that your website's structure is suited to search engine discovery.
Please contact us to find out how we can increase your website's profile.
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