Website appraisal from seasoned professionals
Our many years of experience working with the internet is put towards evaluating your website from three points of view:
- The visitor
- Your business
- Technology
Although we offer a complete range of services that can help you to remedy any identified issues, we are happy to provide our website appraisal service with no strings attached - if you want to fix any problems yourself, then we are delighted to have helped you on the way.
Appraisal features
Your website is appraised in a variety of areas:
First impressions
A critical aspect of your site is the impression it makes when first visited. If the visitor does not understand its relevance, or the site appears unprofessional then they will go elsewhere.
Fitness for purpose
Is the site content suited to the offer you are making? Is it obvious what your offer is, and what benefits it delivers to your customers? Are your messages understandable and consistent with your business goals?
Layout and design
Does your site convey an image that is in keeping with your business? Is it consistent and professional? Are there technical problems or do pages take too long to download?
Navigation and ease of use
Is it obvious how your prospective customers should work their way through the information on your site? Can they find what they are looking for without giving up and looking on another site?
Ease of finding the site
How easy is it to find your site on the Internet? Does it rank well in search engines, and does it persuade your target audience to visit? Are return visits likely?
HowsMySite's seach engine optimisation services can help to improve your site's ability to be found.
The usefulness and effectiveness of site tools
Websites often contain search tools or shopping baskets. We will evaluate their effectiveness, ease of use and whether they are appropriate to the task.
Competitive advantage
The report will cover competitive issues, such as how your website compares, how your offerings appear to be competitively positioned, and how your website can be improved to clearly show competitive advantage.
Marketing ideas
Suggestions on how to implement different marketing tools that are suited to your company, offerings and the purpose of your website.
HowsMySite's web marketing services can help you to identify, plan and manage new campaigns.
To find out more about our website appraisal service, please contact us.
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